That's when Levi Strauss & Co. began. Later in 1873, Levi Strauss, the man, partnered with Jacob Davis to invent the blue jean. And we've been innovating ever since. Over successive generations, Levi's^® jeans have captured the attention, imagination and loyalty of diverse individuals. The Levi's^® brand continues to define the industry with classics like the 501^® jeans, innovative collections like Commuter, Levi's^® Revel and more.