United By the Beat
Denim for Sneakerheads

The sneaker-collecting craze started back in the 1970s as part of New York City’s hip-hop and b-boy movement. Generations later, this community of next-level shoe fanatics can be found across the world, including in Southeast Asia. We meet the individuals contributing to this global movement.


Photographer, Club Promoter, Graphic Artist

KAPPO RIVERA

For Kappo, it’s always been Levi’s® with Nike Air Force 1’s. A fan of ’90s streetwear trends, he likes his denim lightwashed and faded – the more distressed the better. While he’s new to pin-rolling his jeans, his favourite way to show off his sneakers is by tucking the hem into his shoes.

The craziest thing I’ve done
to cop a pair of sneakers
“I sold all my comic books – and I’m so much into comics and art.”

Radio & TV Host, Entrepreneur, Brand Ambassador

BOOM GONZALEZ

Blessed with a large collection of sneakers, Boom first picks out his kicks for the day and works his way up from there. A man who’s always on the go, comfort is key to Boom. He prefers to keep things simple but presentable with dark or faded blue denims cuffed over his sneaker of the day.

The craziest thing I’ve done
to cop a pair of sneakers
“Going to another country. The mission was to get this specific pair of shoes.”

PHOTOGRAPHER

DEXTER LAXAMANA

You’ll typically find Dexter rocking high-tops with waxed denim jeans, but not without his personal touches added. A fan of customisation, he’s not afraid to deconstruct a new pair of jeans and have it altered and pieced together to his liking. He describes his style as versatile, casual and weird.

The craziest thing I’ve done
to cop a pair of sneakers
“I rode a ferry to another island just to complete my set of Nike Jordan, Pippen and Rodman shoes.”

DJ, Entrepreneur, Collector

BIGBOY CHENG

As a kid, Bigboy Cheng has always loved sneakers. Today, he owns 1,000 pairs! Describing his style as rugged, colourful and crazy, Bigboy likes to pair a black tee with dark jeans and colourful sneakers. But his favourite denim-sneaker combo has to be Nike’s Air Jordan 4 with classic blue Levi's®.

The craziest thing I’ve done
to cop a pair of sneakers
“I once sent my friend abroad just to get one pair of rare sneakers. From Manila to
Los Angeles.”

SEA OF SNEAKERHEADS

See how the rest of Southeast Asia are upping their denim-and-sneaker game.


LEVI’S® SNEAKER JEANS

Created with today’s sneakerhead culture in mind, our new lineup of tapered jeans for men provide the perfect canvas for showing off your favourite shoes.

SLIGHT TAPER. MODERN CUFF.

HI-BALL ROLL JEANS

This ankle-revealing cut incorporates the current popularity of the tapered-at-the-ankle fit along with the versatility of cropped jeans. It also comes pre-cuffed to help you achieve that perfect cropped length, so that you can show off your stylish kicks.

SLIM FIT. SLIGHT TAPER. STACKED AROUND THE ANKLES.

LO-BALL STACK JEANS

Like the Hi-Ball, the Lo-Ball Stack is built for maximum sneaker visibility. Only rather than cuffed and cropped, the Lo-Ball has an elongated inseam that creates a sneaker-friendly stacking above the hem.  

LEVI’S® SNEAKER JEANS
BROWSE THE STYLES

Show off your cool kicks with our latest taper fits for men.

512™ SLIM TAPER HI-BALL ROLL JEANS
SWING MAN • PHP 2,999.50
57783-0007
512™ SLIM TAPER HI-BALL ROLL JEANS
SWISH RINSE • PHP 2,499.50
57783-0009
HI-BALL ROLL STRIPE JEANS
BUZZER BEATER • PHP 2,499.50
59434-0000
501® TAPER JEANS
LIGHT STONE • PHP 3,999.50
59439-0000
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