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/ LEVI'S® FALL/WINTER 2012 COLLECTION

LEVI'S® FALL/WINTER 2012 COLLECTION
REFINED AND TAILORED LOOKS LEAD THE LEVI'S® FALL/WINTER 2012 COLLECTION

"If the objective of the show was to move the collection beyond the 501, mission accomplished." - WWD


The Levi's® Fall/Winter 2012 collection is based on a more refined and tailored look, for both men and women inspired by the ocean, coastal communities and their associated handcrafted tradition. The essence of the collection is in its refined intention and tailored head-to-toe look melding craftsmanship, honesty and authenticity, honoring tradition while defying convention, redefining the norm and re-crafting and re-creating iconic Levi's® styles.

The Collection

The ritual of dressing for the task at hand is as old as humanity, and it's something the Levi's® brand has always understood. And, now, the new 2012 Fall/Winter collection is made for those who get dressed each morning with a purpose, with the intention and optimism to make a positive difference in the world.

The men's collection offers classic, yet contemporary head-to-toe look built around refined styles with sharp clean aesthetics, tailored to perfection. The key trend for men this season is the Taper - a great flattering fit that sits below the waist, snugs neatly at the top and featuring a slim tailored leg comfortable at the thigh and straight to the ankle. The 511TM Taper is the most perfect and current complement to the Levi's® brand's already iconic denim portfolio.

The overall style of the women's collection is classic and refined with a clean, tailored aesthetic and pronounced femininity. The key pant silhouette for women this season is the Bootcut Skinny, which the Levi's® brand has completely reinvented. No longer your mother's bootcut denim; this season will see the launch of this new take on a classic - a sexy, modern skinny fit making you forever think differently about the definition of bootcut.

In addition to the Bootcut Skinny, the brand is launching a feminine tailored dress collection. These tastefully crafted garments give a subtle nod to the idea of femininity.

As part of Levi Strauss & Co.'s profits through principles approach, sustainability is embedded throughout the collection with the use of Water<LessTM techniques and sustainable finishes playing a prominent role this season.

About Levi Strauss & Co.
Levi Strauss & Co. is one of the world's largest branded apparel companies and the global leader in jeanswear, marketing its products in more than 110 countries worldwide. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers® San Francisco and Signature by Levi Strauss & Co.™ brands. For more information, go to http://levistrauss.com.
Invented in 1873 by Levi Strauss & Co., Levi's® Jeans are the original, authentic jeans. The Levi's® brand offers the widest range of great-fitting jeans on the market and are the most widely recognized and often-imitated products in the history of apparel. Levi's® jeans have captured the imagination and loyalty of generations of diverse individuals through more than 150 years of innovation. For more information about the Levi's® brand, its products and the Levi's® Stores, visit http://levi.com.
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