INVENTED ON 20 MAY 1873
REINVENTED EVER SINCE
Invented on 20 May 1873
SEE HOW WE CELEBRATED 501® DAY AROUND THE WORLD

Every year on 20 May, we celebrate the first blue jean and those 
who make it their own. We celebrate what it means 
to be an original through music and one shared global experience. We celebrate Levi’s® and the ultimate blank canvas 
for authentic self-expression.

LEVI’S® 501® DAY 2017

From Shanghai to San Francisco, London to Buenos Aires, Mumbai and beyond – people all over the world celebrated what it means to be an original. And every #501Day from now on, the celebration continues.


501® DOCUMENTARY

A multi-part documentary film series exploring the lasting impact the original 501® Jean has had on cultural history. Watch all the episodes below.

EPISODE 5

MUSIC

This episode explores the power of music and the impact of the Levi’s® 501® Jean on subcultures throughout musical history to today. Featuring artists such as Grammy Award winner Solange, rapper and actor Snoop Dogg, iconic country singer Dwight Yoakam, and many more.



AN ORIGINAL SINCE 1873

PHP501 OFF ON ALL 501® JEANS

Worn by generations. Defining style for decades. A cultural icon. Since we invented it in 1873, the 501® Jean has been a blank canvas for self-expression. Get PHP501 off and a free pin or patch when your purchase a pair of 501® Jeans. Available on 20 May in all Original Levi’s® Stores nationwide.


BADGES OF HONOUR
501® DAY & MUSIC PINS

Commemorate 501® Day with our exclusive limited-edition pins to amp up your Levi's® threads. Get a free pin or patch when you purchase a pair 501® Jeans on 20 May. Available in all Original Levi’s® Stores nationwide.